This vibrant purple shampoo enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading and retains color. The purple hue of this shampoo helps to neutralize brassy, yellow tones and restore hair to its former bright color. This amazing formula is made with Lemon Extract, which brightens and tones and highlights, eliminates buildup and imparts Vitamin C antioxidants. Bring out your best-possible blonde with a daily shampoo that’s designed to address the special needs of platinum blondes, ash blondes, and every blonde in between. This is a great toning shampoo for those beautiful gray tresses too!
10 Amazing Benefits:
1) Brightens highlights
2) Tones Brassiness
3) Prolongs color retention
4) Safe for everyday use
5) Conditioning formula
6) Increases shine
7) Improves elasticity and strength
8) Moisturizing Lather
9) Enhances volume
10) Helps prevent breakage
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Ingredients:
Water (aqua, eau) sodium c14-16 olefin sulfonate cocamidopropyl betaine peg-4 rapeseedamide glycerin glycol distearate 1% or below panthenol butyrospermum parkii (shea) butter dimethiconol acrylates copolymer guar hydroxypropyltrimonium chloride cocamide mipa peg-45m tea-dodecylbenzenesulfonate magnolia grandiflora flower extract magnolia grandiflora leaf extract magnolia officinalis bark extract citrus limon (lemon) peel oil sodium hydroxide citric acid disodium edta methylchloroisothiazolinone methylisothiazolinone fragrance (parfum) benzyl salicylate geraniol citronellol limonene linalool ext. Violet 2 (ci 60730)
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