Hair Straightening Serum


Resist humidity while moisturizing & nourishing hair. Antioxidant rich ingredients defend against aging & damage from the environment. Use with heat for accelerated smoothing results.

What is it?

  • An express straightener that transforms all hair types, leaving it smoother, bouncier, and shinier. An inclusive, color-safe straightening serum that has been thoughtfully & consciously formulated with only the most superior plant-based ingredients. Antioxidant-rich Indian Gooseberry Extract & Watermelon Seed Oil strengthen, protect, & hydrate without build-up!


Why use it?

  • Forms a protective shield that seals and tames frizz-prone hair


  • Protects color-treated hair against thermal damage


  • Leaves silky hair smooth all-day


  • Adds body, shine, and light control


What it will not do:

  • Leave hair tacky or stiff


  • Build-up and coat hair


  • Dull or fade hair color


  • Stick to thermal styling tools such as flat irons and curling irons.

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